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Hey you! Welcome — I’m so glad you’re here. 💛 This blog is your go-to space if you’re dreaming of starting your own home dog grooming business but have no clue where to begin (or maybe just need a little boost of confidence to keep going).


You’ll find real, practical tips on things like finding your first clients, building your skills, setting up your space, and making your business feel like

you

. No scary marketing talk, no pressure to be perfect — just honest advice, gentle encouragement, and the kind of support you’d get from a friend who truly wants to see you win.


So grab a cuppa, have a scroll, and know that you

can

do this — one paw at a time. 🐾✨

three people walking their dogs. The breeds are a grey Great Dane, a Fawn Pug and a Liver Dalmation

How to Partner with Local Dog People to Grow your Grooming Business

June 13, 20252 min read

“If you don't build your dream, Someone else will hire you to help them build theirs” - Dhirubhai Ambani

When you're starting your home-based dog grooming business, one of the best things you can do is build real connections in your local dog-loving community 🐾

It’s not just about advertising or posting on social media (though those help too!) — sometimes, the most powerful way to grow is through genuine partnerships with the people already working with pets in your area.


glossy pup academy - How to Partner With Local Dog People to Grow Your Grooming Business

Here’s how to get started:


Think: Who Already Loves Dogs Around Here?

Take a moment to jot down a list of dog-focused professionals nearby. You might be surprised just how many there are!

Look out for:

  • Dog walkers

  • Pet sitters

  • Trainers and behaviourists

  • Local vets

  • Dog photographers

  • Pet boutiques or pet-friendly cafés

These folks already have trust built up with your exact type of client — and that’s gold.


Start a Friendly Conversation

You don’t need a pitch-perfect script. Just reach out with a warm message or pop by and introduce yourself.

Let them know:

  • You’re a local groomer just getting started

  • You’d love to connect and support each other

  • You’re open to ideas on how you might help one another out

You can even offer a free groom for their dog as a little thank-you and a way for them to experience your work firsthand.


Suggest a Simple Win-Win

Here are a few partnership ideas that feel easy and authentic:

  • Exchange referrals: “I’ll share your details with my clients if you do the same for me.”

  • Display flyers or cards: Pop a small stack in their workspace or vice versa.

  • Share on social: Give each other a little shout-out online — it builds credibility and reach for both of you.

Remember, it doesn’t have to be complicated — just real people helping each other out.


People Want to Support Local

Here’s the truth: people love to support small, local businesses — especially when it feels genuine and personal.

When you reach out with kindness and a collaborative spirit, you're not just building your business — you’re building community. And that matters.


💛 Final Thought

If you're feeling stuck on how to find clients, don’t overlook the power of a simple chat with someone already working with dogs nearby. One connection could lead to a steady stream of referrals — and even a new friend who truly gets the ups and downs of dog biz life.

Have you partnered with any local pet pros yet? Or is there someone you’ve been meaning to reach out to? Let me know in the comments — I’d love to cheer you on!


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Feeling overwhelmed, lost and just plain resistant when it comes to marketing your home-based dog grooming business?


Marketing your business can seem like a minefield, especially if you are new to it all. There is so much confusing advice, different platforms and marketing jargon out there that it's enough to make anyone give up before they have even started.

But the truth is: Marketing can be really simple, straightforward and uncomplicated. Don't believe me? I can show you.

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