Let’s talk about one of the most powerful – and most overlooked – tools in your dog grooming business: a customer newsletter.

Now, before you roll your eyes and think “I barely have time to breathe, never mind write newsletters,” hear me out.

Because a monthly newsletter isn’t just “nice to have” – it’s one of the easiest and most effective ways to build trust, keep your clients coming back, and grow a professional, polished brand (without having to post on social media every day or run yourself ragged).

So… Why Does Your Grooming Business Need a Newsletter?

Here’s what a regular, monthly customer newsletter can do for your business:

🐾 1. Build Real Relationships with Your Clients

People don’t just book with you because you clip nails well or give a perfect paw trim (although you do!). They book because they trust you with their furry family member. A monthly email gives you a way to stay connected with them – to remind them you’re still there, still brilliant, and still care.

🐾 2. Encourage Repeat Bookings (Without Being Salesy)

Sometimes clients just forget to rebook. Life gets busy. But when they see your newsletter on their coffee table or the helpful checklist that they put on their fridge, they’re much more likely to think, “Oh yeah! I need to book in again.”

🐾 3. Set Yourself Apart from Other Groomers

Most groomers aren’t doing this. That means if you are, you instantly look more professional, more organised, and more invested in your clients. It adds a layer of polish to your business that makes people feel confident booking with you again and again.

🐾 4. Create Opportunities to Upsell

Whether it’s seasonal spa packages, new add-ons, or appointment reminders, your newsletter gives you a space to gently share what else you offer – and increase your income without pushing sales in the salon.

🐾 5. Position Yourself as the Local Expert

Sharing advice, tips, and helpful info in your newsletter naturally builds your reputation as someone who really knows their stuff. Clients love learning from you – and they’ll trust you more when they do.

The Problem? Writing a Newsletter Every Month Takes Time (and Headspace You Don’t Have)

As a busy home-based dog groomer, you’re already doing all the things – bookings, washing, trimming, cleaning, managing customers, running your space. Sitting down to write, design, and send out a newsletter? That’s the bit that usually gets pushed to the bottom of the list.

That’s exactly why I created this:

✨ One Full Year of Done-For-You Newsletters ✨

Written, designed, and ready to add your branding – for just £27.

No more staring at a blank screen. No more stressing about what to say or how to make it look good.

These are the actual newsletters I handed out to my "Posh Pups" clients and now you can share them with yours.

These newsletters were made specifically for home-based dog groomers like you, and they’re packed with value your clients will love.

You’ll get:

• 12 pre-written, professionally designed customer newsletters
  
  

• Tips, updates, and seasonal content that encourages loyalty and rebooking
  
  

• Fully editable templates you can personalise with your name and branding
  
  

• Instant content that makes your business look polished and professional – every single month
  
  

And best of all?

💛 You get the full year’s worth for just £27. That’s less than £2.50 a month to keep your customers engaged, loyal, and booking again and again.

If you’ve ever thought, “I should really be keeping in touch with my clients more,” or “I want my business to feel more professional – but I just don’t have the time,” – this is for you.

👉 Click here to grab your One Year of Done-for-You Newsletters now

Trust me – you’ll be so glad you did. 💌